Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
| Publication | Article in NIM Marketing Intelligence Review, published October 2022 |
|---|---|
| Authors | Stefano Puntoni, Rebecca Walker Reczek, Markus Giesler, Simona Botti |
This is the public page for a publication record in Dimensions, a free research insights platform that brings together information about funding, scholarly outputs, policy, patents and grants.
Loading metrics…